The MeatWhy Grass Fed Beef?

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Panorama Meat

In 2002, several long-time household ranchers and rangeland conservationists in Northern Ca arrived together to create a grass-fed beef that's healthy, humane for cattle and easy regarding environment. They pooled their sources, published a small business program, and developed Western Grasslands, Inc. As company expanded, the team made a decision to improve its title in 2006 to Panorama Meats, now the nation’s biggest producer of completely grass-fed and grass-finished natural meat.

These days, Panorama’s participating family members ranchers span nine states and over 1 million acres of USDA Certified Organic grasslands in Northern Ca, Southern Oregon, Wyoming, Montana, Idaho, South Dakota, New Mexico, Nebraska and Colorado. Their cattle are raised on lush green pastures that feature a cow’s preferred foods—natural grasses, legumes and range forage. Panorama’s Organic Grass-Fed Beef is sold at a lot more than 120 Whole ingredients Market stores throughout Northern Ca, the Pacific Northwest, Florida, and Southwest and Panorama natural Grass-Fed Beef normally sold at Brookshire Brothers in Tx.

Besides a steady diet of the meals they certainly were designed by nature to consume, Panorama’s cattle live the way in which cattle were meant to live. These are typically never implanted with hormones, given animal byproducts or treated with antibiotics. They enjoy space to roam, and graze on lawn and forages at their leisure, perhaps not based on a schedule. Panorama cattle are always treated with respect and handled humanely.

The correct diet, along with low-stress, humane lifestyle problems, enable Panorama’s ranchers to increase the most flavorful and tender grass-fed meat in the united kingdom. Panorama’s meat has actually a larger, beefier flavor than conventionally raised, grain-fed beef. The organization’s commitment to English genetics suggests its steaks are juicy, delicious, tender and evenly marbled. Its floor beef is naturally lean and flavorful.

Ranchers as Conservationists

The objective of Panorama Meats is grounded with its belief that valuable rangelands should be safeguarded and preserved for generations to come. All Panorama ranchers are involved with energetic preservation efforts, and many of these have been acknowledged locally and nationally for rangeland stewardship.

Panorama meat founding ranch Leavitt Lake Ranches, possessed and run by Darrell Wood and his household, ended up being granted the 2010 California Beef Cattle Improvement Association’s Outstanding Seedstock and Commercial Producer of the season Award and the 2009 nationwide Environmental Stewardship Award from National Cattlemen’s Beef Association (NCBA). Wood also had been one of three recipients of this 2006 National Wetlands Conservation Award from the U.S. Fish and Wildlife provider. Another Panorama founding farm, Yolo Land & Cattle business, got the 2008 ecological Stewardship Award from the NCBA.

Panorama’s commitment to a viable ranching industry plus the environment goes well beyond our very own cattle. We help conservation and renewable ranching via our relationship using the Ca Rangeland Trust. Beginning in July 2009, a portion of arises from Panorama licensed organic meat product sales in California happen added to efforts to protect rangelands from development along with other threats. These carefully was able rangelands not just produce the finest meat on earth- they even provide a house for watersheds, wetlands and put at risk types.

100 % Grass-Fed and Organic

To produce organic certification of grasslands, landowners must show their land will not be addressed with synthetic pesticides and herbicides or any other chemical substances for at least 36 months. Most Panorama rangelands tend to be had or rented by multi-generation ranching households which were stewards of the same land for years.

Panorama’s participating ranchers use pasture rotation and land-management techniques that advertise animal health and protect delicate rangeland ecosystems. Their ranching methods and animal-handling methods are verified by Panorama through regular inspections.

All Panorama cattle are raised in conformity with all the Born and Raised in the USA® verification program. All Panorama cattle must certanly be born and raised in the usa and never implanted with hormones, fed animal by-products or addressed with antibiotics. Panorama’s 100 % grass-fed and grass-finished natural cattle graze on organic pastures as they are prepared in plants which can be certified organic because of the USDA-accredited certifying company California Certified natural Farmers.

Financial Opportunities for Family Ranchers

Grass-fed meat ranchers may take advantageous asset of Panorama’s strong retail presence to realize reduced price and a guaranteed marketplace for their beef, Panorama handles most of the handling, marketing and advertising and merchandising towards customer, enabling family ranchers to pay attention to ranching.

Panorama has systems in place for assisting household ranchers satisfy needs for USDA Certified Organic condition.

“Panorama’s mission is assist household ranchers make natural grass-fed and completed cattle-ranching a viable economic method, ” stated Mack Graves, Senior Advisor for Panorama Meats. “We may dedicated to helping our rancher partners employ systems to protect fine rangelands for generations to come.”


In June 2010, Panorama revealed an innovative new North Bay Super-local Beef system that brings Panorama meat raised on its Marin County, Napa County and Sonoma County ranches straight to entire ingredients stores in those three counties. Panorama is attempting to develop similar programs concerning its household ranchers in other areas.

In-may 2010, Panorama partnered with Wellshire Farms of Swedesboro, N.J., to produce a line of natural grass-fed beef hot puppies solely for entire ingredients Markets. The hot dogs were introduced in Wellshire Farms label in Whole ingredients’ 31 Northern Ca shops, and can in the course of time be around to other entire ingredients stores through the U.S.

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